NY through my rose colored glasses with a PR twist, and a splash of London/Trini flair!

Posts tagged ‘going viral’

Awkward…Me? Maybe just a little…

Moment of truth: I am not the most active social media community member. I am the neighbor you want to borrow sugar from, but when you knock I am never home. In my defense, I focus more on Facebook and Twitter, leaving some of my communities lacking my full attention. However, there is one community where I love to be a voyeur – ­­­I never post, but I am fixated on seeing what my community conjured up on any given day. This particular subscription never disappoints! If I want to look through the looking glass YouTube is where I go and “The Misadventures of Awkward Black Girl” is what I see.

Like caffeine for the sleep deprived, “Awkward Black Girl” has been awakening viewers to true entertainment since its debut in February 2011. Issa Rae both produces and stars as J, an awkward girl addressing genuine frustrations with co-workers and love interests who place her in uncomfortable situations. This may not sound like a unique concept for a show, but what motivated me to join, and keeps me coming back, is this new angle. Black women in entertainment have been said to be “sassy” or “angry’’ but I love this show because I can relate to just being an awkward black girl trying to navigate life one day at a time.

Once a month, J shines a light on another tricky situation, and her quirky way of dealing with each challenge. YouTube is the perfect platform for this show. Our once little, but now huge community, can comment on each new video and listen to hundreds of people discuss how great it is someone understands how they feel. Another perk is to see interviews and new ventures Issa takes on during her rise to fame. “Awkward Black Girl” has built a YouTube community like none other over the last two years. Now I hate to complain, but when you get a web series this great, once a month feels like an eternity! I can’t help it; I’m an impatient virtual neighbor!

I don’t post on YouTube ever; I don’t think I am “crazy, sexy, cool” enough for anyone to want to listen to me on that platform, even though I am a little awkward at times. But this site does feed my voyeuristic fetish. I will stick to blogging and let the future video superstars keep me entertained.

Source: http://www.vulture.com/2011/12/issa-rae-on-the-mis-adventures-of-awkward-black-girl-and-creating-the-black-liz-lemon.html

Advertisements

Can I get an Encore: Going Viral Should Leave You Wanting More!

Going “viral” is a term people like to throw around as if it is easily attainable. Most PR professionals cringe when their client says, “I want to go viral!” In reality only a few campaigns actually get that digital honor. So how do companies achieve this accolade? Let’s look at a successful campaign that employs all of the right strategies and tactics to go viral and is still talked about today.

If you want to get people talking you have to do something that has never been done before and that is exactly what Dove did with the “Campaign for Real Beauty”. They took on the HUGE task of finding out what women really think about themselves, and surprise surprise, only 2% thought they were beautiful (shocking!). Dove set out to change society’s definition of beauty and it exceeded their wildest expectations. By challenging its audience to redefine its perception of beauty a new ideology was born; no matter what age, size or color you are there is something unique about all of us. The crowd went wild! Dove started a conversation with women around the world and their brand was no longer just about soap, it was synonymous with “real beauty”.

How did Dove get it right?

  • Each ad broke the mold. I don’t know about you, but looking at an airbrushed woman the size of my leg used to have me skipping some meals. They encouraged viewers to look beyond the stereotypical ideals.
  • The Dove brand has a reputation for delivering on their word: “it won’t dry your skin”. Their brand has always been considered authentic and genuine through the years and it is this that allowed them to have an honest conversation with consumers.
  • The ads were easy to send and directed viewers to http://www.campaignforrealbeauty.com, where the conversation about real beauty continued.
  • Commercials aired during big events such as the Super Bowl in 2006.
  • The Dove Evolution ad on YouTube received over 25 million views. That is a marketing revolution in my opinion.

Dove ultimately wanted to be more than just a bar of soap, and this campaign going viral opened the door for them to launch a whole new range of products. When a consumer thinks of Dove they link it to beauty in its simplest form: the beauty that is reflected back at you everyday.

I use Dove now and airbrushed models don’t faze me anymore. Why? Because my beauty is real beauty and I am happy just the way I am!

Source: http://psucomm473.blogspot.com/2007/03/dove-campaign-for-real-beauty-case.html